The lucrative Chinese market: an entrepreneur's trap
« My product is objectively better and that should be enough » — the typical failure of French companies in China. Why China is no longer the passive market of yesteryear.
6 min read Lire
Analysis
& perspectives.
Reading to understand the Chinese market, its digital channels and the conditions for a successful market entry.
Fotric Sets Up in France
On November 9, 2024, Jimmy Zhao, founder of Fotric, visited Normandy to inaugurate the first French offices of the Chinese company specializing in thermal imaging.
5 min read Lire
China 2024: Crises and Opportunities
Those who survive 2024 will be the winners. A field perspective after a year away: policies, trends, markets — a country that changes fast and where fine-grained reading makes the difference.
8 min read Lire
Protecting your intellectual property in China: a practical guide
Patents, trademarks, copyright: how to effectively protect your intellectual property in China against the risks of counterfeiting and copying.
8 min read Lire
Joint Venture or WFOE in China: which structure should you choose?
A detailed comparison between the joint venture (JV) and the WFOE for setting up in China: advantages, drawbacks, use cases and decision criteria.
9 min read Lire
WFOE in China: a complete guide for French companies
Everything you need to know to set up a WFOE (Wholly Foreign-Owned Enterprise) in China: procedures, costs, timelines, advantages and pitfalls to avoid.
10 min read Lire
Checklist: 20 steps to a successful market entry in China
From market research to the first invoice: the 20 essential steps to enter the Chinese market successfully. An operational guide for executives.
12 min read Lire