Test your project — Double-Link

01 What is your industry?

Wines & Spirits Art & Crafts Luxury & Lifestyle Design & Furniture Gastronomy Automation & Robotics Cosmetics & Pharmaceuticals Seniors & Mobility Transport & Vehicles Food & Beverage Energy Other

02 What is your annual revenue?

Very small businesses: revenue < €500,000 Small businesses: revenue €500k to €2M Lower SMEs: revenue €2M to €10M Mid SMEs: revenue €10M to €50M Upper SMEs: revenue €50M to €100-150M Mid-caps: revenue €50M to €1.5 billion Large companies: revenue > €1.5 billion

03 How would you define your market?

Mass market (a very broad, undifferentiated market aimed at most consumers with standardised products) Segmented market (dividing the mass market into large groups with shared characteristics or needs) Niche market (a well-defined sub-segment with specific, precise needs, often poorly or barely served by mass players) Sub-niche market (a very precise niche, often crossing several criteria: demographics + behaviour + interest) Deep niche market (an extremely specialised market, almost "invisible" to the general public, with a highly engaged but very small community)

04 Are your product(s) adaptable / modifiable?

Absolutely not The look, not the substance Whatever is needed, within technical limits Flexibility is the heart of my business

05 What would it take to copy you?

Skilled engineers My brand image My creative capabilities My craftsman's know-how Time and money

06 What is your international experience?

France only European presence Presence across Western countries Global presence including Asia and China

07 Why does China interest you?

Out of intellectual curiosity, there may be a market My product is good, it will be well received I've been approached by one or more Chinese companies I work with China and I'm facing problems

08 How soon do you want to enter China?

I'm already there Within the next three to six months In a year or two When an opportunity arises

09 Do you have a budget to enter China?

None Less than €50k €50k to €100k €100k to €500k More than €500k

10 Do you already have contacts with China?

No A few exchanges with no concrete results With one or more potential distributors I already have orders there

11 What is your main obstacle to a China launch?

Lack of market knowledge Fear of being copied Lack of budget Lack of human resources Apprehension about the risk

12 Which setup model would you prefer?

Standalone setup with a local subsidiary Through one or a few distributors As a joint-venture Whatever is most reasonable

13 Do you know China?

No idea at all I've visited as a tourist Occasional experiences Very well, I've lived or worked there a lot

14 To you, what is China?

A big market A competitor A threat An opportunity The solution for my business

15 Are other Asian countries of interest to you?

Several answers possible

South Korea Japan Vietnam Thailand Singapore Others

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